Three times the prior year’s online ticket sales.
More than 400 people saved in an audience for next year’s kickoff, plus more than 100 new people on the event email list.
Event promotion services · Custom Geekery
Your event deserves a crowd.
You have put the work into making it worth attending. We help the right people discover it, picture themselves there, and remember to show up.
Our team creates the videos, runs the Facebook and Instagram ads, and gives your team a clear plan for the posts you’ll handle.
From announcement to attendanceEvent campaign
01
Show the experienceVideos that give people a reason to care
02
Reach beyond your followersTargeted ads across Meta platforms
03
Keep it top of mindA practical posting plan and steady campaign management
Sound familiar?
Planning the event is already a full job.
You are juggling vendors, volunteers, tickets, sponsors, and a hundred last-minute details. Meanwhile, the event still needs more than a flyer and a handful of posts to reach people who have never heard of it.
We step in with the creative and paid promotion, then make it easier for your team to support the campaign without guessing what to post next.
- Your posts keep reaching the same small circle.
- People click “Interested,” but you need them to attend.
- The event sounds great in person, but the marketing does not show the vibe.
- Your team needs help running ads and understanding the results.
Proof from local events
More than views on a screen.
These are the kinds of real-world outcomes we care about: a stronger crowd, more sales, and an audience that can grow with the event.
+$6,700auction revenue compared with the prior year
+400more hamburgers sold than the prior year
63,900people reached
724Facebook Event responses
+240new page followers
LeRaysville Fire Department annual festival
“They pulled it off, they succeeded, and they grew our event.”Rafe, LeRaysville Fire Department
Workshops that often sell out within hours.
In one recent week, every post reached at least 3,500 people. Several reached more than 5,000, and one passed 16,000.
These examples reflect broader event promotion efforts, including paid advertising. Results vary with the event, audience, budget, timing, and your team’s execution. Attendance and sales are not guaranteed.
One coordinated package
We bring the creative and the advertising together.
A campaign built around your event, with clear roles for our team and yours.
Here’s what you get
For one event- 60-minute Event Readiness Session on Zoom
- Event Readiness Checklist
- Customized 30-day Event Posting Schedule
- Four short promotional videos
- Six Facebook and Instagram ads
- Audience targeting and campaign management for up to six weeks
- $500 minimum Meta ad budget
- Plain-language final results report
01
Get Ready
Event Readiness Session on Zoom
On this 60-minute call, we talk through your event, who you want there, and any grant requirements. We go through the Event Readiness Checklist together and make sure we can access your Facebook Page, Instagram account, ad account, and website if needed.
02
Keep Posting
Your customized 30-day Event Posting Schedule
After our Zoom call, you get a 30-day schedule with ideas for what to post and when. Your team writes and publishes its regular posts while we run the ads. Keeping your page active gives people who discover your event more details and more reasons to come.
03
Show the Vibe
Four short promotional videos
We turn event footage into four short videos that show the people, activities, and atmosphere of your event. We post them on your Facebook Page, Instagram, or both, and use them in the ads.
04
Attract Your Crowd
Six Meta (Facebook and Instagram) ads
We create six ads to reach more people who might want to come. We write and build the ads, choose audiences and locations, and adjust the campaign as it runs. Promotion can run for up to six weeks and ends with your event.
05
See the Results
A report you can actually use
Within 15 business days after your event, we send a report showing how many people responded to your event, how many tickets were sold when that information is available, how many people saw and clicked the ads, and how many new followers your page gained. We include proof of ad placement and available grant metrics when you provide the requirements before launch.
Show, don’t just announce
Let people feel the event before they arrive.
Watch how short videos can capture the people, places, and energy that make each event worth attending.
How we work together
You lead the event. We help people find it.
Tell us what’s happening
One primary contact shares final event details, approved photos and logos, account access, and any grant or sponsor wording.
We build the campaign
We create the videos and ads, choose a practical schedule, and run the paid promotion while your team follows the customized 30-day Event Posting Schedule.
Make the most of event day
Your team handles attendee questions and captures the real moments. We wrap up with the available campaign results and lessons for next time.
Within 30 miles of Towanda, PA
One on-location filming session of up to 90 minutes is included. We record footage and edit the four videos.
Farther than 30 miles
We give your team a simple filming checklist. You send the footage, and we edit usable clips into four videos. Travel and on-location filming are not included.
Meet the team behind Custom Geekery
Full parking lots. Packed tables. More hamburgers sold. Zero tickets remaining.
We measure success by what happens when people show up.
Custom Geekery is a family-owned advertising and marketing business run by a mother and daughter team based in rural Pennsylvania. We work alongside small businesses, nonprofits, tourism organizations, and event organizers that need their marketing to produce something meaningful in the real world.
We want the businesses and events we support to earn enough to keep going, come back stronger, and grow. That means helping people find the event, understand why they want to attend, and remember to show up.
For your event, Amy leads the advertising strategy and reporting. Marisa creates the videos and visual pieces. From the Event Readiness Session to the final report, we work alongside your team to help more people see why your event is worth coming to.
30years of combined hands-on experience
Amy
25 yearsStrategy, advertising, and measuring results
Marisa
5 yearsVideo and creative design
Event Promotion Package
We amplify your event. You focus on the venue.
Premium video production and paid ad management to back up your organic posts.
Instead of guessing which posts to boost or how to reach people who don't follow you yet, let us run your paid promotion. We produce the high-energy videos and manage the ad campaigns from start to finish. We even arm your team with a customized 30-day posting schedule for your page, ensuring that every interested person who clicks over to your profile finds an active, exciting preview of event day.
With the minimum ad budget, our campaign goal is to reach at least 50,000 people as reported by Meta. Actual reach depends on the audience, location, timing, competition, and ad delivery. A larger ad budget can be approved in writing if your reach goals call for it.
Starting package total
$2,000
Event PromotionVideos, ads, and reporting$1,500
Meta advertising budget$500 minimum
Tell us about your eventPrefer to call or text? 570-423-9817. Full payment is due before work begins. We’ll confirm the schedule, access, and final event details during your 60-minute Event Readiness Session on Zoom.
Want to learn to promote your events? Explore Get People There.
A few practical questions
What should you know before we start?
Do you take over our Facebook Page?
No. We publish the four included videos and manage the ads. Your team handles other posts, messages, attendee questions, ticketing, and the event listing, with guidance from the customized 30-day Event Posting Schedule.
Can we use a room tax grant?
We can plan around grant requirements and include available ad metrics in the final report. Your organization needs to provide the exact acknowledgment wording, logos, approvals, and reporting rules before production.
What if our event details change?
Tell us right away. Changes to dates, locations, pricing, featured activities, or registration after production can require new ads or videos. We quote additional work before starting it.
Let’s give your event a stronger chance to fill the room.
Tell us the date, location, and what you’re trying to grow. We’ll see whether this package is a good fit and what timing makes sense.
Tell us about your event
Prefer to call or text? 570-423-9817