Why is website maintenance important?
About 85% of all updates have to do with bug and security fixes. These updates are necessary to keep your site running optimally and to minimize the risk of it “crashing” or worse yet being hacked.
Google LOVES when websites update content. In fact, they love it so much they will increase your search ranking. Who likes stagnant content? Nobody, especially not your customers. Web maintenance helps Google determine if your website is relevant, and old content means lower rankings.
Your website is an extension of your business, it’s important that your website meets the viewer’s expectations! Site updates provide new features and functionality to your website.
A poorly functioning website is a major problem for your brand and the image you want to project to potential new clients, as well as your existing clients and customers.
Website performance goes hand-in-hand with conversions and site results. Speed also has an impact on SEO. Each software/plugin update comes with various performance improvements that make your website more efficient.
Regular backups (daily or weekly) of your website ensure a faster recovery in case something happens to the website. Websites do get hacked and sometimes human error (the well meaning intern cleaning up files on the server) can cause the loss of data. With a recent backup the website can easily be restored.
Reporting & Improvement
Google Analytics & Search Console reports help direct maitenance actions. Reporting is used to better understand user behavior and improve the website.
We are ready when you are! Your updated website is right around the corner.